You Can Do Magic

Double, double toil and trouble,

Abracadabra 

I put a spell on you, now you’re mine.

Are you asking yourself what all these magical lines are doing in a real estate radio segment? Well, this isn’t the only place where a little hocus pocus is turning up in real estate these days.

Sellers are turning to non traditional means to use as tools in selling their homes.

Forget the gimmicks of bonuses, new cars, vacations and more.

The latest is energy cleansers, house blessings and smudging. These unorthodox strategies have increased in popularity over the past few years as sellers eager to move their property will try anything.

Upon hearing this, I thought…wow, it’s come to this. Potions and powders don’t sell property…. a realistic listing price does. 

However, according to a recent report by NBC news…. Homes that are smudged and cleared of negative energy have actually sold.

One real estate agent reported that the condominium of a couple who was divorced and had bitterly argued in the home, was on the market, reasonably priced for over two years. The property was in a good location, clean and priced right. The desperate listing agent could not understand why the property had not sold after numerous showings. Hesitantly, she hired an energy cleanser to smudge the house and release the negative energy. She reported that immediately after the smudging, the next customer who looked at the property made a full price offer. She was stunned.

There is no scientific proof that this works so beware. If you are going down the road of energy cleansing, be careful that your wallet isn’t cleansed. But if it’s cheap enough, do it, it can’t hurt.